Traditional businesses developed into digital businesses. Fundamentally speaking, the methods of the old days make use of the classical techniques of marketing and advertising while the new ones are enjoying the advantages of the Internet.
At present, many consumers in all parts of the globe are going online to get information about the items they desire to buy. And one of these web-based systems is social media with Facebook and Instagram as the most popular platforms. Because of this, it would truly be advantageous if a business would utilize these web-based tools or systems for their marketing and advertising campaigns.
Overview of Influencer Marketing
Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. It is actually a marketing approach which makes use of the power of influence through individuals in order to spread the existence of your business, disseminate information for prospect clients, and eventually obtain revenues. As a matter of fact, a survey executed by a certain group revealed that customers who are in the working bracket today (specifically, the millennials) made real purchases for items that are recommended by the influential people in their lives such as peers. Basically, that survey shows how powerful influencer marketing can be.
What are Influencers?
Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. Nevertheless, everybody must be aware that influencers do not exist only as marketing tools but also men and women who decided to go social on the web to establish relationships or simply connect with others.
Who are the Influencers?
Influencers basically have two categories, the macro influencers and micro influencers. Macro influencers are those who obtained more than 100,000 followers in Instagram influencer marketing platform or possibly, in any notable social media network such as the international celebrities and some other people famous people on the web. What’s great about these kinds of influencers is that they may be able to get in touch a lot of possible clients all over the world in the most professional way.
In contrast, micro influencers are people at least 1000 but not more than 100,000 followers. In essence, they may already have quite avid followers yet still not enough to consider as macro influencers.
The attractive feature of influencers is actually based on the rate of financial investment and the possibility to reach men and women with varied niches. Additionally, a lot of businesses today may love to find Instagram influencers of this type (micro) simply because a good percentage of customers may find the “micros” as real people more influential.
Which Should it Be – Macro Influencers or Micro Influencers?
It actually depends on many factors. But whether macro or micro, you will be doing a good, modern-day marketing strategy.